What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 3May03

Bottega Veneta Cabat Bag

Jan 28

Jan 28 Bottega Veneta Cabat Bag

Crown Princess Mette Marit, Bags

Chanel Suede Coat with Contrast Collar

Jun 27

Jun 27 Chanel Suede Coat with Contrast Collar

Princess Caroline, Outerwear

Marc Jacobs Checked Bomber Jacket in Brown

Sep 12

Sep 12 Marc Jacobs Checked Bomber Jacket in Brown

Crown Princess Mette Marit, Outerwear