What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Natan Couture Tiare Top in Brown

Queen Maxima, Tops

Natan Couture Tiare Top in Brown

Queen Maxima, Tops

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Queen Maxima, Tops

All tagged 3May14

Gucci Equestrian Riding Cap in Black Velvet

May 17

May 17 Gucci Equestrian Riding Cap in Black Velvet

Charlotte Casiraghi, Hats

Christian Louboutin Simple 85 Pumps in Python Leather

Jun 15

Jun 15 Christian Louboutin Simple 85 Pumps in Python Leather

Crown Princess Mary, Shoes

Jimmy Choo Vienna Wedges

Jan 5

Jan 5 Jimmy Choo Vienna Wedges

Princess Eugenie, Shoes

Quidam Leather Clutch in Black

Sep 6

Sep 6 Quidam Leather Clutch in Black

Crown Princess Mary, Bags

Burberry Satinbacked Crepe Dress with Twist Detail in Sky Blue

Sep 3

Sep 3 Burberry Satinbacked Crepe Dress with Twist Detail in Sky Blue

Princess Eugenie, Dresses