What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

Read more →

August 19, 2026

Latest Find

Featured

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

Read more →

Crown Princess Mary, Tops

All tagged 3Nov25-V

Lalique Empreinte Animale Earrings

Dec 1

Dec 1 Lalique Empreinte Animale Earrings

Crown Princess Victoria, Earrings, Accessories

By Malina Madelyn Dress

Nov 17

Nov 17 By Malina Madelyn Dress

Crown Princess Victoria, Dresses

Jimmy Choo Zebra/L Clutch

Mar 19

Mar 19 Jimmy Choo Zebra/L Clutch

Crown Princess Victoria, Bags

Gianvito Rossi Gianvito 115 Pumps in Black Patent Leather

Oct 14

Oct 14 Gianvito Rossi Gianvito 115 Pumps in Black Patent Leather

Crown Princess Victoria, Shoes, Princess Sofia