What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

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Queen Maxima, Shoes

All tagged 3Oct13-Eug2

Stuart Weitzman Papoose Ankle Boots in Black

Sep 13

Sep 13 Stuart Weitzman Papoose Ankle Boots in Black

Princess Beatrice, Princess Eugenie, Shoes

Alice + Olivia Rory Butterfly Wrap Dress

Jan 19

Jan 19 Alice + Olivia Rory Butterfly Wrap Dress

Princess Eugenie, Dresses