What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

On Tuesday, Crown Princess Victoria attended the 2026 Stockholm Junior Water Prize ceremony as Patron.

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August 26, 2026

Latest Find

Featured

Moschino Cheap and Chic Floral Tiered Dress

Princess Beatrice, Dresses

Moschino Cheap and Chic Floral Tiered Dress

Princess Beatrice, Dresses

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Princess Beatrice, Dresses

All tagged 4Apr20

H&M Boots with Hook-Loop Fasteners

Oct 17

Oct 17 H&M Boots with Hook-Loop Fasteners

Prince Gabriel, Prince Alexander, Shoes

House of Dagmar Mia Coat in Camel

Apr 15

Apr 15 House of Dagmar Mia Coat in Camel

Princess Sofia, Outerwear

H&M Striped Sweatshirt

Apr 15

Apr 15 H&M Striped Sweatshirt

Prince Alexander, Tops