What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 4Aug16-Leo

Nanos Embellished Headband

Jul 17

Jul 17 Nanos Embellished Headband

Princess Leonor, Accessories, Infanta Sofia

Fresas by Conguitos Espadrille Sandals

Jul 17

Jul 17 Fresas by Conguitos Espadrille Sandals

Princess Leonor, Shoes

Carolina Herrera Pleated Bow Dress with Contrast Trim

Nov 28

Nov 28 Carolina Herrera Pleated Bow Dress with Contrast Trim

Princess Leonor, Dresses