What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

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Princess Estelle, Dresses

All tagged 4Feb25-Soph

ME and EM Silk Cotton Hand-Painted Floral Print Blouse

Oct 28

Oct 28 ME and EM Silk Cotton Hand-Painted Floral Print Blouse

Countess of Wessex, Tops

Giulia Barela Africa Ring

Oct 8

Oct 8 Giulia Barela Africa Ring

Countess of Wessex, Accessories, Rings

LK Bennett Karen Knee-High Boots

Apr 9

Apr 9 LK Bennett Karen Knee-High Boots

Countess of Wessex, Shoes

Celine Cabas Phantom Bag in Taupe

Dec 27

Dec 27 Celine Cabas Phantom Bag in Taupe

Countess of Wessex, Bags

Harris Wharf London Military Coat with Blanket Stitch

Nov 28

Nov 28 Harris Wharf London Military Coat with Blanket Stitch

Countess of Wessex, Outerwear