What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Västernorrland County - Day 2

October 18, 2026

Crown Princess Victoria visits Västernorrland County - Day 2

October 18, 2026

On Thursday, Crown Princess Victoria spent her second day in Västernorrland County.

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October 18, 2026

Latest Find

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Chanel Small Tote in Crocodile Embossed Fuchsia Calfskin & Gold-Tone Metal

Charlotte Casiraghi, Bags

Chanel Small Tote in Crocodile Embossed Fuchsia Calfskin & Gold-Tone Metal

Charlotte Casiraghi, Bags

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Charlotte Casiraghi, Bags

All tagged 4Jul23-Sophie

Etro Paisley Detailed Trousers in Navy

Jul 5

Jul 5 Etro Paisley Detailed Trousers in Navy

Countess of Wessex, Bottoms

Vince Collarless Silk Blouse

May 17

May 17 Vince Collarless Silk Blouse

Countess of Wessex, Tops

Prada CrissCross Sandals in Nude

May 5

May 5 Prada CrissCross Sandals in Nude

Countess of Wessex, Shoes

Sophie Habsburg Cleo Clutch in Blue

Oct 6

Oct 6 Sophie Habsburg Cleo Clutch in Blue

Countess of Wessex, Bags

Laurie & Jules Beatriz Navy Velvet Coat

May 15

May 15 Laurie & Jules Beatriz Navy Velvet Coat

Countess of Wessex, Outerwear