What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Ocean Dreams screening

October 10, 2026

Crown Princess Victoria attends Ocean Dreams screening

October 10, 2026

On Tuesday, Crown Princess Victoria attended a preview screening of Ocean Dreams at the Natural History Museum in Stockholm.

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October 10, 2026

Latest Find

Featured

H. Stern Rock Season Earrings

HGD Stéphanie, Accessories, Earrings

H. Stern Rock Season Earrings

HGD Stéphanie, Accessories, Earrings

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HGD Stéphanie, Accessories, Earrings

All tagged 4Jun22-C1

Rachel Riley Forget Me Not Smocked Dress in Blue

Apr 17

Apr 17 Rachel Riley Forget Me Not Smocked Dress in Blue

Princess Charlotte, Dresses

Amaia Razorbil Coat in Navy Blue

Mar 29

Mar 29 Amaia Razorbil Coat in Navy Blue

Princess Charlotte, Outerwear