What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 4May22-Math

Fabienne Delvigne Agapanthe Hat

May 4

May 4 Fabienne Delvigne Agapanthe Hat

Queen Mathilde, Hats

Fabienne Delvigne Marguerite Clutch

May 4

May 4 Fabienne Delvigne Marguerite Clutch

Queen Mathilde, Bags

Natan Smocked High Neck Blouse in Pink

May 4

May 4 Natan Smocked High Neck Blouse in Pink

Queen Mathilde, Tops

Costarellos Zelia Embroidered Wide-Leg Trousers

May 4

May 4 Costarellos Zelia Embroidered Wide-Leg Trousers

Queen Mathilde, Bottoms

Costarellos Zelia Embroidered Wool-blend Coat

May 4

May 4 Costarellos Zelia Embroidered Wool-blend Coat

Queen Mathilde, Outerwear

Rolex Datejust Watch in Silver & Gold w Diamond Dial

Feb 9

Feb 9 Rolex Datejust Watch in Silver & Gold w Diamond Dial

Queen Mathilde, Accessories, Watches