What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl-Gustaf, Queen Silvia, and Princess Madeleine visit Brazil - Day 1

November 6, 2026

King Carl-Gustaf, Queen Silvia, and Princess Madeleine visit Brazil - Day 1

November 6, 2026

This week, King Carl-Gustaf, Queen Silvia, and Princess Madeleine are visiting Brazil to attend engagements for Childhood Brazil.

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November 6, 2026

Latest Find

Featured

Ralph Lauren Collection Camden Blazer in Light Toffee Lambskin

Princess Charlene, Outerwear

Ralph Lauren Collection Camden Blazer in Light Toffee Lambskin

Princess Charlene, Outerwear

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Princess Charlene, Outerwear

All tagged 4Nov25-Soph

Poppy Shop Women of the Second World War Poppy Brooch

Nov 5

Nov 5 Poppy Shop Women of the Second World War Poppy Brooch

Countess of Wessex, Accessories, Brooches

Noble Macmillan Tassel Pouch

Oct 9

Oct 9 Noble Macmillan Tassel Pouch

Countess of Wessex, Bags

Giorgio Armani Long-sleeve Round-neck Silk Maxi Dress

Dec 3

Dec 3 Giorgio Armani Long-sleeve Round-neck Silk Maxi Dress

Countess of Wessex, Dresses

Giulia Barela Rocking Earrings

Jun 7

Jun 7 Giulia Barela Rocking Earrings

Countess of Wessex, Accessories, Earrings