What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Sofia attends 11th National Alzheimer's Congress and 15th Ibero-American Congress

Nov 6, 2025

Queen Sofia attends 11th National Alzheimer's Congress and 15th Ibero-American Congress

Nov 6, 2025

Nov 6, 2025

Latest Find

Featured

Safiyaa Rory Gown in Cherry

Princess Madeleine, Gowns

Safiyaa Rory Gown in Cherry

Princess Madeleine, Gowns

Princess Madeleine, Gowns

All tagged 4Nov25-Soph

Poppy Shop Women of the Second World War Poppy Brooch

Nov 5

Nov 5 Poppy Shop Women of the Second World War Poppy Brooch

Countess of Wessex, Accessories, Brooches

Noble Macmillan Tassel Pouch

Oct 9

Oct 9 Noble Macmillan Tassel Pouch

Countess of Wessex, Bags

Giorgio Armani Long-sleeve Round-neck Silk Maxi Dress

Dec 3

Dec 3 Giorgio Armani Long-sleeve Round-neck Silk Maxi Dress

Countess of Wessex, Dresses

Giulia Barela Rocking Earrings

Jun 7

Jun 7 Giulia Barela Rocking Earrings

Countess of Wessex, Accessories, Earrings