What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

Chanel CC Pendant Earrings

Charlotte Casiraghi, Accessories, Earrings

Chanel CC Pendant Earrings

Charlotte Casiraghi, Accessories, Earrings

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Charlotte Casiraghi, Accessories, Earrings

All tagged 4Nov25-Soph

Poppy Shop Women of the Second World War Poppy Brooch

Nov 5

Nov 5 Poppy Shop Women of the Second World War Poppy Brooch

Countess of Wessex, Accessories, Brooches

Noble Macmillan Tassel Pouch

Oct 9

Oct 9 Noble Macmillan Tassel Pouch

Countess of Wessex, Bags

Giorgio Armani Long-sleeve Round-neck Silk Maxi Dress

Dec 3

Dec 3 Giorgio Armani Long-sleeve Round-neck Silk Maxi Dress

Countess of Wessex, Dresses

Giulia Barela Rocking Earrings

Jun 7

Jun 7 Giulia Barela Rocking Earrings

Countess of Wessex, Accessories, Earrings