What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

King Frederik and Queen Mary attend Flag Day commemorations

Sep 5, 2025

King Frederik and Queen Mary attend Flag Day commemorations

Sep 5, 2025

Sep 5, 2025

Latest Find

Featured

Erdem Ruched Long Sleeve Midi Dress in Elena Garden Black

Countess of Wessex, Dresses

Erdem Ruched Long Sleeve Midi Dress in Elena Garden Black

Countess of Wessex, Dresses

Countess of Wessex, Dresses

All tagged 4Sept25-Soph1

Frame The Tweed Jacket in Indigo

Sep 5

Sep 5 Frame The Tweed Jacket in Indigo

Countess of Wessex, Outerwear

Smythson Panama East West Zip Tote in Orange

Oct 14

Oct 14 Smythson Panama East West Zip Tote in Orange

Countess of Wessex, Bags

Max Mara Cervo Trousers in Ultramarine

Mar 8

Mar 8 Max Mara Cervo Trousers in Ultramarine

Countess of Wessex, Bottoms, Queen Maxima, Crown Princess Mary, Crown Princess Mette Marit