What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 5Apr22-A

Sophie Habsburg Moneypenny Bag in Dark Grey

Apr 5

Apr 5 Sophie Habsburg Moneypenny Bag in Dark Grey

Queen Maxima, Bags

Victoria Beckham Dolman Midi Dress in Purple

Oct 9

Oct 9 Victoria Beckham Dolman Midi Dress in Purple

Queen Maxima, Dresses

Gianvito Rossi Gianvito 105 Pumps in Fumo Grey Suede

Apr 4

Apr 4 Gianvito Rossi Gianvito 105 Pumps in Fumo Grey Suede

Crown Princess Mary, Shoes, Princess Madeleine, Queen Maxima, Queen Mathilde