What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Ole Lynggaard Snakes Ring in 18k Gold, Green Tourmaline and Diamonds

Benedikte Thoustrup, Accessories, Rings

Ole Lynggaard Snakes Ring in 18k Gold, Green Tourmaline and Diamonds

Benedikte Thoustrup, Accessories, Rings

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Benedikte Thoustrup, Accessories, Rings

All tagged 5Apr23-Max

Max Mara Pistoia Camel and Cashmere Coat in Bordeaux

Mar 18

Mar 18 Max Mara Pistoia Camel and Cashmere Coat in Bordeaux

Queen Maxima, Outerwear

Gianvito Rossi Gianvito 105 Pumps in Burgundy Nappa Leather

Mar 16

Mar 16 Gianvito Rossi Gianvito 105 Pumps in Burgundy Nappa Leather

Queen Maxima, Shoes, Crown Princess Mary

Wandler Georgia Bag in Wine Leather

Sep 10

Sep 10 Wandler Georgia Bag in Wine Leather

Queen Maxima, Bags

Natan Daisy Skirt in Brown Leather

Jan 22

Jan 22 Natan Daisy Skirt in Brown Leather

Queen Maxima, Bottoms, Queen Mathilde

Natan Scarf Collar Blouse in Burgundy

Dec 22

Dec 22 Natan Scarf Collar Blouse in Burgundy

Queen Maxima, Tops