What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 5Feb25-Soph1

Missoma Axiom Chain Bracelet

Feb 6

Feb 6 Missoma Axiom Chain Bracelet

Countess of Wessex, Accessories, Bracelet

Zimmermann Ottie Plunge Midi Dress

Sep 21

Sep 21 Zimmermann Ottie Plunge Midi Dress

Countess of Wessex, Dresses

Penelope Chilvers Valenciana Espadrille

Jun 16

Jun 16 Penelope Chilvers Valenciana Espadrille

Countess of Wessex, Shoes