What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Featured

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Chloé Nama Sneakers in Black & White

Princess Mabel, Shoes

Chloé Nama Sneakers in Black & White

Princess Mabel, Shoes

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Princess Mabel, Shoes

All tagged 5Jan20

Sorel 1964 PAC 2 Boots in Tan

Jul 31

Jul 31 Sorel 1964 PAC 2 Boots in Tan

Marie Ducruet, Shoes

Bvlgari Serpenti Cabochon Shoulder Bag in Carmine Jasper

Jan 7

Jan 7 Bvlgari Serpenti Cabochon Shoulder Bag in Carmine Jasper

Zara Phillips, Bags

Roksanda Denton Wool-blend Coat

Jan 5

Jan 5 Roksanda Denton Wool-blend Coat

Duchess of Cambridge, Outerwear

Hicks & Brown The Suffolk Fedora in Navy

Jan 5

Jan 5 Hicks & Brown The Suffolk Fedora in Navy

Duchess of Cambridge, Hats

Scanlan Theodore Animal Print Pocket Dress in Red

Jan 5

Jan 5 Scanlan Theodore Animal Print Pocket Dress in Red

Zara Phillips, Dresses

Bally Ocean D-Frame Sunglasses in Dark Havana and Turquoise

Jan 5

Jan 5 Bally Ocean D-Frame Sunglasses in Dark Havana and Turquoise

Zara Phillips, Accessories, Sunglasses

Seed Heritage Lusia Strap Flat Sandals in Black

Jan 5

Jan 5 Seed Heritage Lusia Strap Flat Sandals in Black

Zara Phillips, Shoes

Sarah J Curtis Harmony Boater Hat in Black

Jan 5

Jan 5 Sarah J Curtis Harmony Boater Hat in Black

Zara Phillips, Hats

Stuart Weitzman Zipkin Boots

Jul 4

Jul 4 Stuart Weitzman Zipkin Boots

Duchess of Cambridge, Shoes

Jaeger Kate Navy Quilted Leather Shoulder Bag

Jun 26

Jun 26 Jaeger Kate Navy Quilted Leather Shoulder Bag

Duchess of Cambridge, Bags