What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

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Benedikte Thoustrup, Accessories, Sunglasses

All tagged 5Jul15

Isabelle Fa Gold Necklace

Jun 11

Jun 11 Isabelle Fa Gold Necklace

Queen Maxima, Accessories, Necklace

Sergio Rossi Leather T Strap Sandals in Gold

May 29

May 29 Sergio Rossi Leather T Strap Sandals in Gold

Queen Maxima, Shoes

Gucci Equestrian Riding Cap in Black Velvet

May 17

May 17 Gucci Equestrian Riding Cap in Black Velvet

Charlotte Casiraghi, Hats

Rachel Riley White and Red Smocked Set

Jul 5

Jul 5 Rachel Riley White and Red Smocked Set

Bottoms, Tops, Prince George

Start-rite Jo First Walking Shoes in Navy

Jul 5

Jul 5 Start-rite Jo First Walking Shoes in Navy

Prince George, Shoes

Mappin & Webb Empress Pendant Necklace

Jul 1

Jul 1 Mappin & Webb Empress Pendant Necklace

Duchess of Cambridge, Accessories, Necklace

Mappin & Webb Empress Drop Earrings

Jul 1

Jul 1 Mappin & Webb Empress Drop Earrings

Duchess of Cambridge, Accessories, Earrings

Alexander McQueen Pleated Open Neck Coat in Ivory

Jun 11

Jun 11 Alexander McQueen Pleated Open Neck Coat in Ivory

Duchess of Cambridge, Outerwear