What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

Read more →

November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Read more →

Queen Mathilde, Bottoms

All tagged 5Jul25-MD

Zara Block Heel Leather Sandals

May 31

May 31 Zara Block Heel Leather Sandals

Marie Ducruet, Shoes

Maje Stretch Lurex Fabric Ruffled Dress in Green

May 12

May 12 Maje Stretch Lurex Fabric Ruffled Dress in Green

Princess Alexia, Dresses, Marie Ducruet