What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Swedish Royal Family celebrates National Day

Jun 6, 2025

Swedish Royal Family celebrates National Day

Jun 6, 2025

Jun 6, 2025

Latest Find

Featured

ME and EM Lightweight Sharp Shoulder Blazer in Mint Sorbet

Princess Madeleine, Outerwear

ME and EM Lightweight Sharp Shoulder Blazer in Mint Sorbet

Princess Madeleine, Outerwear

Princess Madeleine, Outerwear

All tagged 5Jun25-V

Alexandré de Paris Vendome Clip in Creme

Jul 11

Jul 11 Alexandré de Paris Vendome Clip in Creme

Crown Princess Victoria, Hats

Zara Flowing Flared Trousers in Pumpkin

Dec 1

Dec 1 Zara Flowing Flared Trousers in Pumpkin

Crown Princess Victoria, Bottoms, Princess Eléonore

Zara Shawl Lapel Single-Breasted Blazer in Pumpkin

Dec 1

Dec 1 Zara Shawl Lapel Single-Breasted Blazer in Pumpkin

Crown Princess Victoria, Outerwear

Little Liffner Medium Saddle Bag in Tan Leather

Nov 7

Nov 7 Little Liffner Medium Saddle Bag in Tan Leather

Crown Princess Victoria, Bags

Dulong Fine Jewelry Gold Kharisma Earrings with Diamonds

Oct 6

Oct 6 Dulong Fine Jewelry Gold Kharisma Earrings with Diamonds

Crown Princess Victoria, Accessories, Earrings, Crown Princess Mary

Ralph Lauren Armissa Pumps in Tan Calfskin

Sep 17

Sep 17 Ralph Lauren Armissa Pumps in Tan Calfskin

Crown Princess Victoria, Shoes

Dulong Fine Jewelry Kharisma Necklace

Jul 30

Jul 30 Dulong Fine Jewelry Kharisma Necklace

Crown Princess Victoria, Accessories, Necklace