What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

Read more →

September 12, 2026

Latest Find

Featured

Mango Woven Frame Clutch Bag

Infanta Sofia, Bags

Mango Woven Frame Clutch Bag

Infanta Sofia, Bags

Read more →

Infanta Sofia, Bags

All tagged 5Mar25-Max

Natan Couture Nasari Midi Dress in Red

Mar 5

Mar 5 Natan Couture Nasari Midi Dress in Red

Queen Maxima, Dresses

Sophie Habsburg Moneypenny Bag in Red Mix

Jan 15

Jan 15 Sophie Habsburg Moneypenny Bag in Red Mix

Queen Maxima, Bags

Tom Ford Penelope Metal Butterfly Sunglasses

May 13

May 13 Tom Ford Penelope Metal Butterfly Sunglasses

Queen Maxima, Accessories, Sunglasses

Gianvito Rossi Gianvito 105 Pumps in Royale Burgundy Suede

Jun 29

Jun 29 Gianvito Rossi Gianvito 105 Pumps in Royale Burgundy Suede

Duchess of Cambridge, Shoes, Crown Princess Mary, Queen Maxima, Crown Princess Victoria, Princess Catharina-Amalia