What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

On Tuesday, Crown Princess Victoria attended the 2026 Stockholm Junior Water Prize ceremony as Patron.

Read more →

August 26, 2026

Latest Find

Featured

Bode Sylphid Dress in Pink/Cream

Princess Alexandra Monaco, Dresses

Bode Sylphid Dress in Pink/Cream

Princess Alexandra Monaco, Dresses

Read more →

Princess Alexandra Monaco, Dresses

All tagged 5Mar25-Son

Conte of Florence Bucket Hat

Mar 2

Mar 2 Conte of Florence Bucket Hat

Queen Sonja, Hats

Swix Trondheim Puffy Jacket in Orange

Feb 26

Feb 26 Swix Trondheim Puffy Jacket in Orange

Crown Princess Mette Marit, Outerwear, Queen Sonja