What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 5May21-TSD

Muzungu Sisters Striped Shawl in White with Multi

Mar 8

Mar 8 Muzungu Sisters Striped Shawl in White with Multi

Tatiana Casiraghi, Accessories

Muzungu Sisters Duni Jacket in Brown

Oct 19

Oct 19 Muzungu Sisters Duni Jacket in Brown

Tatiana Casiraghi, Outerwear