What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Västernorrland County - Day 2

October 18, 2026

Crown Princess Victoria visits Västernorrland County - Day 2

October 18, 2026

On Thursday, Crown Princess Victoria spent her second day in Västernorrland County.

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October 18, 2026

Latest Find

Featured

Chanel Small Tote in Crocodile Embossed Fuchsia Calfskin & Gold-Tone Metal

Charlotte Casiraghi, Bags

Chanel Small Tote in Crocodile Embossed Fuchsia Calfskin & Gold-Tone Metal

Charlotte Casiraghi, Bags

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Charlotte Casiraghi, Bags

All tagged 5May23-MM1

Zimmermann Kaleidoscope Tailored Trousers

May 6

May 6 Zimmermann Kaleidoscope Tailored Trousers

Crown Princess Mette Marit, Bottoms

Chanel Cap-Toe Slingback Pumps in Goatskin & Grosgrain/Beige & Black

May 3

May 3 Chanel Cap-Toe Slingback Pumps in Goatskin & Grosgrain/Beige & Black

Princess Caroline, Shoes, Princess Alexandra Monaco, Crown Princess Mette Marit, Princess Beatrice, Charlotte Casiraghi, Queen Anne Marie

VBH Manila Clutch in Nude Tiger Stingray

May 18

May 18 VBH Manila Clutch in Nude Tiger Stingray

Bags, Crown Princess Mette Marit

Bottega Veneta Double-breasted Belted Coat in Beige

Apr 19

Apr 19 Bottega Veneta Double-breasted Belted Coat in Beige

Crown Princess Mette Marit, Outerwear

Hugo Boss Banora Blouse in White

Nov 9

Nov 9 Hugo Boss Banora Blouse in White

Crown Princess Mary, Tops, Princess Marie, Queen Letizia, Crown Princess Mette Marit