What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl-Gustaf, Queen Silvia, and Princess Madeleine visit Brazil - Day 1

November 6, 2026

King Carl-Gustaf, Queen Silvia, and Princess Madeleine visit Brazil - Day 1

November 6, 2026

This week, King Carl-Gustaf, Queen Silvia, and Princess Madeleine are visiting Brazil to attend engagements for Childhood Brazil.

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November 6, 2026

Latest Find

Featured

Ralph Lauren Collection Camden Blazer in Light Toffee Lambskin

Princess Charlene, Outerwear

Ralph Lauren Collection Camden Blazer in Light Toffee Lambskin

Princess Charlene, Outerwear

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Princess Charlene, Outerwear

All tagged 5May23-Soph

Halcyon Days Hammered Torque Bangle in Gold & Amethyst

Mar 10

Mar 10 Halcyon Days Hammered Torque Bangle in Gold & Amethyst

Countess of Wessex, Bracelet, Accessories

Halcyon Days Hammered Torque Bangle in Gold & Pearl

Mar 10

Mar 10 Halcyon Days Hammered Torque Bangle in Gold & Pearl

Countess of Wessex, Accessories, Bracelet

Suzannah The Grecian Dress in Pink

Jun 14

Jun 14 Suzannah The Grecian Dress in Pink

Countess of Wessex, Dresses

Christian Dior Mise en Dior Pearl Hoops

May 8

May 8 Christian Dior Mise en Dior Pearl Hoops

Countess of Wessex, Accessories, Earrings

Moda in Pelle Kace Pumps

Jun 19

Jun 19 Moda in Pelle Kace Pumps

Countess of Wessex, Shoes