What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

Chanel Striped Cotton Shirt in Sky Blue

Charlotte Casiraghi, Tops

Chanel Striped Cotton Shirt in Sky Blue

Charlotte Casiraghi, Tops

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Charlotte Casiraghi, Tops

All tagged 5May23-Soph3

Beulah London Yahvi Midi Dress in Cream

May 5

May 5 Beulah London Yahvi Midi Dress in Cream

Countess of Wessex, Dresses

G.Collins and Sons Diamond Set Infinity Pendant

Nov 14

Nov 14 G.Collins and Sons Diamond Set Infinity Pendant

Countess of Wessex, Accessories, Necklace