What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria meets UN High Commissioner for Human Rights

May 29, 2025

Crown Princess Victoria meets UN High Commissioner for Human Rights

May 29, 2025

May 29, 2025

Latest Find

Featured

Gucci Floral Embroidered Jacket

Princess Astrid, Outerwear

Gucci Floral Embroidered Jacket

Princess Astrid, Outerwear

Princess Astrid, Outerwear

All tagged 5May25-V1

Edblad Sweep Bangle in Gold

May 7

May 7 Edblad Sweep Bangle in Gold

Crown Princess Victoria, Accessories, Bracelet

Bernadotte & Kylberg Wool Scarf in Beige White

Dec 1

Dec 1 Bernadotte & Kylberg Wool Scarf in Beige White

Crown Princess Victoria, Accessories, Princess Estelle

Skultuna Bambou Earrings

Apr 20

Apr 20 Skultuna Bambou Earrings

Crown Princess Victoria, Accessories, Earrings

Filippa K Emma Cropped Cool Wool Trousers in Desert Taupe

Jun 8

Jun 8 Filippa K Emma Cropped Cool Wool Trousers in Desert Taupe

Crown Princess Victoria, Bottoms

Filippa K Sasha Cool Wool Blazer in Desert Taupe

Jun 8

Jun 8 Filippa K Sasha Cool Wool Blazer in Desert Taupe

Crown Princess Victoria, Outerwear

Adidas Stan Smith Runners in Cloud White

May 25

May 25 Adidas Stan Smith Runners in Cloud White

Crown Princess Victoria, Shoes, Princess Charlene, Princess Estelle

Vesna W Jill Blouse in Ivory Silk

Dec 24

Dec 24 Vesna W Jill Blouse in Ivory Silk

Princess Madeleine, Tops, Queen Silvia, Crown Princess Victoria

Saint Laurent Carre Satchel Bag

Sep 27

Sep 27 Saint Laurent Carre Satchel Bag

Crown Princess Victoria, Bags

Toteme Annecy Jacket in Off-White

Feb 6

Feb 6 Toteme Annecy Jacket in Off-White

Crown Princess Victoria, Outerwear