What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend 100th anniversary of the Sweden-Finland Association

May 18, 2024

King Carl Gustaf and Queen Silvia attend 100th anniversary of the Sweden-Finland Association

May 18, 2024

May 18, 2024

Latest Find

Featured

Mirto Tweed Jacket

Queen Letizia, Outerwear

Mirto Tweed Jacket

Queen Letizia, Outerwear

Queen Letizia, Outerwear

All tagged 5Nov09

Strenesse Floral Silk Dress in Coral

May 7

May 7 Strenesse Floral Silk Dress in Coral

Crown Princess Mary, Dresses

Hugo Boss Ecru Blazer

Jul 2

Jul 2 Hugo Boss Ecru Blazer

Crown Princess Mary, Outerwear