What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Ocean Dreams screening

October 10, 2026

Crown Princess Victoria attends Ocean Dreams screening

October 10, 2026

On Tuesday, Crown Princess Victoria attended a preview screening of Ocean Dreams at the Natural History Museum in Stockholm.

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October 10, 2026

Latest Find

Featured

H. Stern Rock Season Earrings

HGD Stéphanie, Accessories, Earrings

H. Stern Rock Season Earrings

HGD Stéphanie, Accessories, Earrings

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HGD Stéphanie, Accessories, Earrings

All tagged 5Nov24-Soph1

Poppy Shop Enamel and Leaf Brooch

Nov 6

Nov 6 Poppy Shop Enamel and Leaf Brooch

Countess of Wessex, Accessories, Princess Charlene

Sophie Habsburg Cleo Clutch in Burgundy

May 9

May 9 Sophie Habsburg Cleo Clutch in Burgundy

Countess of Wessex, Bags

Max Mara Elegante Laringe Crepe Midi Dress

Nov 13

Nov 13 Max Mara Elegante Laringe Crepe Midi Dress

Countess of Wessex, Dresses