What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

On Thursday, Crown Princess Victoria inaugurated the Storängen wetland in the Krämbol nature area in Södermanland.

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August 28, 2026

Latest Find

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Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

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Crown Princess Mette Marit, Bags

All tagged 5Nov24-Soph1

Poppy Shop Enamel and Leaf Brooch

Nov 6

Nov 6 Poppy Shop Enamel and Leaf Brooch

Countess of Wessex, Accessories

Sophie Habsburg Cleo Clutch in Burgundy

May 9

May 9 Sophie Habsburg Cleo Clutch in Burgundy

Countess of Wessex, Bags

Max Mara Elegante Laringe Crepe Midi Dress

Nov 13

Nov 13 Max Mara Elegante Laringe Crepe Midi Dress

Countess of Wessex, Dresses