What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Swedish Royal Couple and Princess Sofia attend Global Child Forum

October 13, 2026

Swedish Royal Couple and Princess Sofia attend Global Child Forum

October 13, 2026

On Tuesday, King Carl Gustaf, Queen Silvia, and Princess Sofia attended the Global Child Forum at the Royal Palace.

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October 13, 2026

Latest Find

Featured

Natan Edor Skirt in Blush Scattered Leaves Print

Queen Mathilde, Bottoms

Natan Edor Skirt in Blush Scattered Leaves Print

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 5Oct06

Gucci GG Canvas Medium Bag

Dec 27

Dec 27 Gucci GG Canvas Medium Bag

Princess Madeleine, Bags

Chloé Leather Pumps

Dec 23

Dec 23 Chloé Leather Pumps

Crown Princess Victoria, Shoes

Balenciaga Classic Town Bag

Dec 17

Dec 17 Balenciaga Classic Town Bag

Crown Princess Victoria, Bags

Efva Attling Angels Necklace in Silver

Feb 9

Feb 9 Efva Attling Angels Necklace in Silver

Crown Princess Victoria, Accessories, Necklace