What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

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Benedikte Thoustrup, Accessories, Sunglasses

All tagged 5Sept24-M

Katrin Cecilia Jacobsen Straw Hat

Oct 1

Oct 1 Katrin Cecilia Jacobsen Straw Hat

Crown Princess Mary, Hats

Goat Fashion Jubilee Dress

Sep 6

Sep 6 Goat Fashion Jubilee Dress

Crown Princess Mary, Dresses

Gianvito Rossi Ascent Pumps in Powder Pink

May 18

May 18 Gianvito Rossi Ascent Pumps in Powder Pink

Crown Princess Mary, Shoes

Halberstadt F Petite Letter Necklace

Feb 24

Feb 24 Halberstadt F Petite Letter Necklace

Crown Princess Mary, Accessories, Necklace

Max Mara Whitney Small Bag in Pink

Sep 7

Sep 7 Max Mara Whitney Small Bag in Pink

Crown Princess Mary, Bags

Dulong Fine Jewelry Anello Freshwater Pearl Bracelet

Sep 8

Sep 8 Dulong Fine Jewelry Anello Freshwater Pearl Bracelet

Crown Princess Mary, Bracelet, Crown Princess Victoria, Accessories