What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

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Penelope Chilvers Silk Skirt

Countess of Wessex, Bottoms

Penelope Chilvers Silk Skirt

Countess of Wessex, Bottoms

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Countess of Wessex, Bottoms

All tagged 5Sept24-Z1

Equine America Baseball Cap in Navy

Sep 8

Sep 8 Equine America Baseball Cap in Navy

Zara Phillips, Hats

Musto x Fairfax & Favor Odyssey Pertex Primaloft Jacket in Deep Well

Sep 8

Sep 8 Musto x Fairfax & Favor Odyssey Pertex Primaloft Jacket in Deep Well

Zara Phillips, Outerwear

Musto Corsica Primaloft Vest in Navy II

Jun 8

Jun 8 Musto Corsica Primaloft Vest in Navy II

Zara Phillips, Outerwear