What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

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Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 6Apr17-Bea2

Topshop Skater Dress in Purple

Feb 25

Feb 25 Topshop Skater Dress in Purple

Princess Beatrice, Dresses

Zara High Heel Velvet Ankle Boots in Blue Velvet

Nov 6

Nov 6 Zara High Heel Velvet Ankle Boots in Blue Velvet

Princess Beatrice, Shoes