What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel attend Gamleby's 750th anniversary

Aug 22, 2025

Crown Princess Victoria and Prince Daniel attend Gamleby's 750th anniversary

Aug 22, 2025

Aug 22, 2025

Latest Find

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Maison Common Printed Cotton Dress with Seagull Patches

Princess Carina, Dresses

Maison Common Printed Cotton Dress with Seagull Patches

Princess Carina, Dresses

Princess Carina, Dresses

All tagged 6Aug25

DKNY Leather Brooch Front Jacket

Jul 11

Jul 11 DKNY Leather Brooch Front Jacket

Crown Princess Mette Marit, Outerwear, Princess Ingrid-Alexandra

Demellier London Los Angeles Bag in Black Shearling

Mar 6

Mar 6 Demellier London Los Angeles Bag in Black Shearling

Princess Ingrid-Alexandra, Bags