What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Ocean Dreams screening

October 10, 2026

Crown Princess Victoria attends Ocean Dreams screening

October 10, 2026

On Tuesday, Crown Princess Victoria attended a preview screening of Ocean Dreams at the Natural History Museum in Stockholm.

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October 10, 2026

Latest Find

Featured

H. Stern Rock Season Earrings

HGD Stéphanie, Accessories, Earrings

H. Stern Rock Season Earrings

HGD Stéphanie, Accessories, Earrings

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HGD Stéphanie, Accessories, Earrings

All tagged 6Aug25

Gucci Vintage Leather Mules

Aug 22

Aug 22 Gucci Vintage Leather Mules

Benedikte Thoustrup, Shoes

DKNY Leather Brooch Front Jacket

Jul 11

Jul 11 DKNY Leather Brooch Front Jacket

Crown Princess Mette Marit, Outerwear, Princess Ingrid-Alexandra

Demellier London Los Angeles Bag in Black Shearling

Mar 6

Mar 6 Demellier London Los Angeles Bag in Black Shearling

Princess Ingrid-Alexandra, Bags