What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 6Dec13

Guglielmo Rotta Peep Toe Slingback Pumps in Navy Suede

May 7

May 7 Guglielmo Rotta Peep Toe Slingback Pumps in Navy Suede

Queen Maxima, Shoes

Aquatalia Neptune Boots

Jul 4

Jul 4 Aquatalia Neptune Boots

Duchess of Cambridge, Shoes

Mappin & Webb Fortune Drop Necklace

Jul 1

Jul 1 Mappin & Webb Fortune Drop Necklace

Duchess of Cambridge, Accessories, Necklace

Reiss Delaney Grey Seam Detail Fit and Flare Coat

Jun 28

Jun 28 Reiss Delaney Grey Seam Detail Fit and Flare Coat

Duchess of Cambridge, Outerwear