What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 6Dec19

Voile Blanche Julia Power Sneakers in Gold

Apr 2

Apr 2 Voile Blanche Julia Power Sneakers in Gold

Queen Silvia, Shoes

Etro Velvet Coat in Black

Feb 6

Feb 6 Etro Velvet Coat in Black

Grand Duchess Maria Teresa, Outerwear

Etro Buckle-Embellished Leather Waist Belt

Feb 6

Feb 6 Etro Buckle-Embellished Leather Waist Belt

Accessories, Grand Duchess Maria Teresa