What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

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Crown Princess Mary, Tops

All tagged 6Dec25-V

Toteme Bevel Wristlet Bag in Black Leather

Sep 8

Sep 8 Toteme Bevel Wristlet Bag in Black Leather

Crown Princess Victoria, Bags

Skultuna x Lara Bohinc Together Hoop Earrings no.3 in Gold Plated

Oct 23

Oct 23 Skultuna x Lara Bohinc Together Hoop Earrings no.3 in Gold Plated

Crown Princess Victoria, Earrings, Accessories

Prada Wool Cocoon Coat in Purple

Dec 1

Dec 1 Prada Wool Cocoon Coat in Purple

Crown Princess Victoria, Outerwear

David Andersson Infinity Bracelet in Gold

Feb 18

Feb 18 David Andersson Infinity Bracelet in Gold

Crown Princess Victoria, Accessories, Bracelet