What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 6Jul23-Alex

Chanel HC Bow-Embellished Tiered Dress

Jul 22

Jul 22 Chanel HC Bow-Embellished Tiered Dress

Princess Alexandra Monaco, Dresses

Olympia Le-Tan x Olympia of Greece Can I have a Doggy Bag? Clutch

Jul 7

Jul 7 Olympia Le-Tan x Olympia of Greece Can I have a Doggy Bag? Clutch

Princess Alexandra Monaco, Bags

Jimmy Choo Mair Pumps in Black Patent Leather

May 27

May 27 Jimmy Choo Mair Pumps in Black Patent Leather

Princess Alexandra Monaco, Shoes