What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 6Jun21

Mango Structured Dress in Pastel Yellow

Mar 24

Mar 24 Mango Structured Dress in Pastel Yellow

Princess Leonore, Dresses

Giorgio Armani One-Button Wool Crepe Jacket

Apr 13

Apr 13 Giorgio Armani One-Button Wool Crepe Jacket

Princess Marie, Outerwear

Yves Saint Laurent Double Flap Clutch in Green

Jun 6

Jun 6 Yves Saint Laurent Double Flap Clutch in Green

Princess Marie, Bags

Gerard Darel Simona Dress in Green

Jun 6

Jun 6 Gerard Darel Simona Dress in Green

Princess Marie, Dresses

Ajlajk Printed Dress with Tassels in Lea Beach

Jun 6

Jun 6 Ajlajk Printed Dress with Tassels in Lea Beach

Princess Sofia, Dresses

Pom d'Api Daisy Shoes in Black Patent

Jun 6

Jun 6 Pom d'Api Daisy Shoes in Black Patent

Princess Estelle, Shoes