What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

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Swedish Royal Family celebrates National Day

Jun 6, 2025

Swedish Royal Family celebrates National Day

Jun 6, 2025

Jun 6, 2025

Latest Find

Featured

ME and EM Lightweight Sharp Shoulder Blazer in Mint Sorbet

Princess Madeleine, Outerwear

ME and EM Lightweight Sharp Shoulder Blazer in Mint Sorbet

Princess Madeleine, Outerwear

Princess Madeleine, Outerwear

All tagged 6Jun24-V

Ida Sjöstedt Magda Top in Dusty Pink Floral

Jun 6

Jun 6 Ida Sjöstedt Magda Top in Dusty Pink Floral

Crown Princess Victoria, Tops

Ida Sjöstedt Ava Skirt in Dusty Pink Floral

Jun 6

Jun 6 Ida Sjöstedt Ava Skirt in Dusty Pink Floral

Crown Princess Victoria, Bottoms

Nancy Gonzalez Small Flap Clutch in Grey

Sep 18

Sep 18 Nancy Gonzalez Small Flap Clutch in Grey

Crown Princess Victoria, Bags

Epoch Lady Chronograph with Diamonds

Sep 17

Sep 17 Epoch Lady Chronograph with Diamonds

Crown Princess Victoria, Accessories, Watches

Luc of Sweden Horseshoe Necklace

Aug 31

Aug 31 Luc of Sweden Horseshoe Necklace

Crown Princess Victoria, Necklace

By Malene Birger Bouclé Blazer

Aug 15

Aug 15 By Malene Birger Bouclé Blazer

Crown Princess Victoria, Outerwear

H&M Ruffle Sandals

Jul 14

Jul 14 H&M Ruffle Sandals

Crown Princess Victoria, Shoes