What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Maxima hosts NATO summit partner program

Jun 26, 2025

Queen Maxima hosts NATO summit partner program

Jun 26, 2025

Jun 26, 2025

Latest Find

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Veronica Beard Karrigan Denim Midi Dress in Midnight Wash

Princess Eugenie, Dresses

Veronica Beard Karrigan Denim Midi Dress in Midnight Wash

Princess Eugenie, Dresses

Princess Eugenie, Dresses

All tagged 6Jun25-E1

Stutterheim Ekeby Lightweight Raincoat

Feb 19

Feb 19 Stutterheim Ekeby Lightweight Raincoat

Crown Princess Victoria, Outerwear, Princess Estelle