What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 6Mar24-Eug

Carvela Stifle Ankle Boots in Crocodile-Embossed Leather

Mar 9

Mar 9 Carvela Stifle Ankle Boots in Crocodile-Embossed Leather

Princess Eugenie, Shoes

Zara Double Breasted Textured Weave Jacket in Black

Nov 16

Nov 16 Zara Double Breasted Textured Weave Jacket in Black

Camille Gottlieb, Outerwear, Princess Eugenie

Strathberry Lana Osette Midi Bucket Bag in Vanilla/Tan

Mar 5

Mar 5 Strathberry Lana Osette Midi Bucket Bag in Vanilla/Tan

Princess Eugenie, Bags

Nooz Optics Cruz Polarized Sunglasses in Tortoise

Feb 25

Feb 25 Nooz Optics Cruz Polarized Sunglasses in Tortoise

Princess Eugenie, Accessories, Sunglasses

Sandro Tiger Print Mini Dress

Sep 16

Sep 16 Sandro Tiger Print Mini Dress

Princess Eugenie, Dresses