What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Princess Charlene lights up the Casino Square in pink for Pink October

October 3, 2026

Princess Charlene lights up the Casino Square in pink for Pink October

October 3, 2026

On Saturday evening, Princess Charlene officially lit up the Casino Square in pink to mark the start of Pink October, Breast Cancer Awareness Month.

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October 3, 2026

Latest Find

Featured

Valery Kovalska Striped Long Top

Princess Charlene, Tops

Valery Kovalska Striped Long Top

Princess Charlene, Tops

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Princess Charlene, Tops

All tagged 6May23-Vic

Tim Mårtenson Pillbox Hat

May 9

May 9 Tim Mårtenson Pillbox Hat

Crown Princess Victoria, Hats

Jimmy Choo Romy 85 Pumps in Ultraviolet Suede

May 6

May 6 Jimmy Choo Romy 85 Pumps in Ultraviolet Suede

Crown Princess Victoria, Shoes

Handsome Stockholm Essentials Gloves in Blue

May 6

May 6 Handsome Stockholm Essentials Gloves in Blue

Crown Princess Victoria, Accessories

Susan Szatmary Port Doré Clutch in Blue Snakeskin

May 6

May 6 Susan Szatmary Port Doré Clutch in Blue Snakeskin

Crown Princess Victoria, Bags