What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria meets UN High Commissioner for Human Rights

May 29, 2025

Crown Princess Victoria meets UN High Commissioner for Human Rights

May 29, 2025

May 29, 2025

Latest Find

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Gucci Floral Embroidered Jacket

Princess Astrid, Outerwear

Gucci Floral Embroidered Jacket

Princess Astrid, Outerwear

Princess Astrid, Outerwear

All tagged 6May25-M

Max Mara Micio Jacket in Pink

May 6

May 6 Max Mara Micio Jacket in Pink

Crown Princess Mary, Outerwear

Julie Sandlau Medallion Necklace

Mar 1

Mar 1 Julie Sandlau Medallion Necklace

Crown Princess Mary, Accessories, Necklace

Nadia Shelbaya Emerald Beads Necklace

Sep 24

Sep 24 Nadia Shelbaya Emerald Beads Necklace

Crown Princess Mary, Dresses

Max Mara Whitney Small Bag in Pink

Sep 7

Sep 7 Max Mara Whitney Small Bag in Pink

Crown Princess Mary, Bags

Gianvito Rossi Gianvito 105 Pumps in Pink Python Leather

Sep 27

Sep 27 Gianvito Rossi Gianvito 105 Pumps in Pink Python Leather

Crown Princess Mary, Shoes

Max Mara Cariddi Palazzo Trousers

Sep 8

Sep 8 Max Mara Cariddi Palazzo Trousers

Crown Princess Mary, Bottoms, Princess Isabella

Max Mara Cariddi Vest

Sep 8

Sep 8 Max Mara Cariddi Vest

Crown Princess Mary, Jumpsuits, Princess Isabella