What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 6Nov13

Perodri Salvaje Bracelet

Jun 18

Jun 18 Perodri Salvaje Bracelet

Queen Letizia, Accessories, Bracelet

Tod's D.D. Bag in White

Aug 5

Aug 5 Tod's D.D. Bag in White

Queen Sonja, Bags

Giorgio Armani Windowpane Check Blazer

Aug 5

Aug 5 Giorgio Armani Windowpane Check Blazer

Queen Sonja, Outerwear

Armani Collezioni Wool Cotton Blend Jacket in Purple

Nov 6

Nov 6 Armani Collezioni Wool Cotton Blend Jacket in Purple

Princess Marie, Outerwear

Christian Louboutin Very Privé 100 Pumps in Black/Red Patent Leather

May 12

May 12 Christian Louboutin Very Privé 100 Pumps in Black/Red Patent Leather

Princess Catharina-Amalia, Queen Maxima, Shoes

Charlotte Bonde Sophie Amazon Earrings in Rosequartz Gold

Dec 26

Dec 26 Charlotte Bonde Sophie Amazon Earrings in Rosequartz Gold

Crown Princess Victoria, Accessories, Earrings

Hugo Boss Flo Cutout Ankle Boots in Black Leather

Oct 28

Oct 28 Hugo Boss Flo Cutout Ankle Boots in Black Leather

Queen Letizia, Shoes

Hugo Boss Faux Wrap Silk Jumpsuit

Oct 22

Oct 22 Hugo Boss Faux Wrap Silk Jumpsuit

Queen Letizia, Jumpsuits

Mayla Cleo Boucle Jacket in Silver

Nov 13

Nov 13 Mayla Cleo Boucle Jacket in Silver

Crown Princess Victoria, Outerwear