What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 6Nov19-Eug

Jack Whitten for Hauser & Wirth Double-Sided Wrap

Jan 23

Jan 23 Jack Whitten for Hauser & Wirth Double-Sided Wrap

Princess Eugenie, Accessories

Reiss Lavinnia Double Breasted Jacket in Black

Sep 16

Sep 16 Reiss Lavinnia Double Breasted Jacket in Black

Princess Eugenie, Outerwear