What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 6Nov25-L

Magrit Clara Pumps in Burgundy

Jan 6

Jan 6 Magrit Clara Pumps in Burgundy

Queen Letizia, Shoes

Coreterno Amor Che Tutto Move Ring

Jan 6

Jan 6 Coreterno Amor Che Tutto Move Ring

Queen Letizia, Accessories, Rings

Gold & Roses Shewel Triple Hoops

Sep 6

Sep 6 Gold & Roses Shewel Triple Hoops

Queen Letizia, Accessories, Earrings

Magrit Mara Clutch in Red Croc Embossed

Jan 27

Jan 27 Magrit Mara Clutch in Red Croc Embossed

Queen Letizia, Bags

Massimo Dutti Limited Edition Open Back Dress in Dark Pink

Oct 7

Oct 7 Massimo Dutti Limited Edition Open Back Dress in Dark Pink

Queen Maxima, Dresses, Queen Letizia