What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Sofia attends 11th National Alzheimer's Congress and 15th Ibero-American Congress

Nov 6, 2025

Queen Sofia attends 11th National Alzheimer's Congress and 15th Ibero-American Congress

Nov 6, 2025

Nov 6, 2025

Latest Find

Featured

House of Dagmar Fluid Stripe Shirt

Princess Madeleine, Tops

House of Dagmar Fluid Stripe Shirt

Princess Madeleine, Tops

Princess Madeleine, Tops

All tagged 6Nov25-V1

Baum und Pferdgarten Beate Jacket in Grey Boucle

Nov 7

Nov 7 Baum und Pferdgarten Beate Jacket in Grey Boucle

Crown Princess Victoria, Outerwear

Skultuna Velo Chaîne Necklace in Silver Plated

Jan 16

Jan 16 Skultuna Velo Chaîne Necklace in Silver Plated

Crown Princess Victoria, Accessories, Necklace