What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl-Gustaf, Queen Silvia, and Princess Madeleine visit Brazil - Day 1

November 6, 2026

King Carl-Gustaf, Queen Silvia, and Princess Madeleine visit Brazil - Day 1

November 6, 2026

This week, King Carl-Gustaf, Queen Silvia, and Princess Madeleine are visiting Brazil to attend engagements for Childhood Brazil.

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November 6, 2026

Latest Find

Featured

Ralph Lauren Collection Camden Blazer in Light Toffee Lambskin

Princess Charlene, Outerwear

Ralph Lauren Collection Camden Blazer in Light Toffee Lambskin

Princess Charlene, Outerwear

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Princess Charlene, Outerwear

All tagged 6Oct22-S1

Sophie Habsburg Cleo Clutch in Blue

Oct 6

Oct 6 Sophie Habsburg Cleo Clutch in Blue

Countess of Wessex, Bags

Paule Ka Black Cropped Shrug

Sep 17

Sep 17 Paule Ka Black Cropped Shrug

Countess of Wessex, Outerwear

Felt Gold Chain Bracelet with Sliced Diamond

Apr 24

Apr 24 Felt Gold Chain Bracelet with Sliced Diamond

Countess of Wessex, Accessories, Bracelet

Chloé Eliza Sandals

Jan 16

Jan 16 Chloé Eliza Sandals

Countess of Wessex, Shoes

Lucia Odescalchi Petal Earrings

May 29

May 29 Lucia Odescalchi Petal Earrings

Countess of Wessex, Accessories, Earrings