What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend 100th anniversary of the Sweden-Finland Association

May 18, 2024

King Carl Gustaf and Queen Silvia attend 100th anniversary of the Sweden-Finland Association

May 18, 2024

May 18, 2024

Latest Find

Featured

Sophie Habsburg Moneypenny Bag in Beige & Orange Raffia

Countess of Wessex, Bags

Sophie Habsburg Moneypenny Bag in Beige & Orange Raffia

Countess of Wessex, Bags

Countess of Wessex, Bags

All tagged 6Oct23-V

Vesna W Meghan Blouse in Ivory

Aug 31

Aug 31 Vesna W Meghan Blouse in Ivory

Crown Princess Victoria, Tops

Arket Bouclé Jacket

Feb 24

Feb 24 Arket Bouclé Jacket

Crown Princess Victoria, Outerwear

A Day's March Boudicca Trousers

Mar 13

Mar 13 A Day's March Boudicca Trousers

Crown Princess Victoria, Bottoms

Alexandré de Paris Large Clip

Nov 26

Nov 26 Alexandré de Paris Large Clip

Crown Princess Victoria, Accessories, Hats

Epoch Lady Chronograph with Diamonds

Sep 17

Sep 17 Epoch Lady Chronograph with Diamonds

Crown Princess Victoria, Accessories, Watches