What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

Read more →

August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Read more →

Crown Princess Victoria, Accessories

All tagged 6Sept19-B

Bruun Rasmussen Belle Epoque Emerald and Diamond Earrings

Dec 1

Dec 1 Bruun Rasmussen Belle Epoque Emerald and Diamond Earrings

Crown Princess Mary, Accessories, Earrings

Sergio Rossi Compact Clutch in Black Sequins

Sep 8

Sep 8 Sergio Rossi Compact Clutch in Black Sequins

Crown Princess Mary, Bags

Etro Fluorite Printed Silk Chiffon Dress

Sep 6

Sep 6 Etro Fluorite Printed Silk Chiffon Dress

Crown Princess Mary, Dresses

Gianvito Rossi Mesh-Paneled Pumps in Black Suede

Sep 2

Sep 2 Gianvito Rossi Mesh-Paneled Pumps in Black Suede

Crown Princess Mary, Shoes